: 0141-4011851
We have developed a landing page for the My FM, Delhi to promote their online property exhibition “My Virtual Real Estate Fair”. We have also developed a lead capturing form for this virtual event to collect user data so that a wider audience from Jaipur, Indore, Nagpur & Bhopal can participate.
Challenges
The major challenge was the virtual selling of the real estate property during the lockdown. The virtual engagement of the buyers was quite difficult. As actual site visits were not possible, there was difficulty in the conversion of the leads.
Opportunities
The major opportunity was identified with the virtual property expo when more than 70+ builders associated with it. Around 2000 site visits were done virtually. Thus, with our focussed digital marketing strategy, a good business was generated and many leads were converted into potential sales.